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About the Journal

Adhayayan- A Journal of Business Research & Review is a half yearly peer reviewed journal will be published in March & December every year. This journal will be published from Sarala Birla University, Ranchi, India.

Adhayayan- A Journal of Business Research & Review will contain papers from all functional areas of management, economic and business environment. This journal is committed to add value in academician and corporate thinkers through scientific research.

Starting year of publication: 2024
Frequency of the publication: Two issues per year
Publication Format: Online
Language Edition:English
Subject: Management


This journal aims to target researchers, academician and corporates with excellence professional background from Indian and abord. This journal will provide an opportunity for scholarly discussion of innovative ideas, opinion to promote theoretical, empirical research and critical review of different problems related to the present business perspectives. Well published, young and upcoming academician, practicing managers will be the major contributors for this journal. The journal will publish theoretical and applied research works related to the following areas.

  • Review Articles: Critical literature review of published works
  • Applied & Normative Research: Scholarly articles by academician and practicing managers.The articles would be conceptual, analytical, empirical or experimental
  • Case Study: Case study with proper theoretical background.
  • Book Reviews: Review of well stablished book, which can add value in applied and normative research.

Advisory & Editorial Board


Dr. Arabinda Bhandari
Associate Professor
Faculty of Commerce & Business Management
Sarala Birla University, Ranchi


Dr. Sandeep Kumar
Faculty of Commerce & Business Management
Sarala Birla University, Ranchi

Dr. Goutam Tanty
Associate Professor
Faculty of Commerce & Business Management
Sarala Birla University, Ranchi

Editorial Advisory Board

Dr. Sayan Sarkar
Associate Professor
Accounting, Department of Business, College of Business, Room 248,
University of Mary Washington

Dr. Shad Ahmad Khan
Chair, Staff Professional Development
College of Business, University of Buraimi.
Al Buraimi, Sultanate of Oman.

Dr. Rohit Singh
Associate Professor
Operations and Supply Chain Management,
Chairperson – Placement & Corporate Relations International Management Institute, Kolkata, India.

Dr. Syed Khalid Perwez
OB & HR Area, HOD- BBA, VIT Business School,
VIT University, Vellore, 632014, Tamil Naidu, India

Dr. Deepak Tanodn
Professor-(Finance & Accounting Area)
International Management Institute (IMI), B - 10, Qutab Institutional Area,
Tara Crescent, New Delhi, India

Associate Editors

Dr.Puja Mishra
Faculty of Commerce & Business Management
Sarala Birla University, Ranchi

Dr.Vidya Jha
Faculty of Commerce & Business Management
Sarala Birla University, Ranchi

Dr.Rashi Malpani
Faculty of Commerce & Business Management
Sarala Birla University, Ranchi India

Dr.Mukesh Kumar Singh
Faculty of Commerce & Business Management
Sarala Birla University, Ranchi India

Dr. Kunal Sinha
Faculty of Commerce & Business Management
Sarala Birla University, Ranchi India

Dr. Atul Karn
Faculty of Commerce & Business Management
Sarala Birla University, Ranchi India

Dr. Mukesh Babu Gupta
Faculty of Commerce & Business Management
Sarala Birla University, Ranchi India

Author’s guidelines

Types of Publications

Full experimental details must be provided so that the results can be reproduced. Information requires that authors publish all experimental controls and make full datasets available where possible.

Manuscripts submitted to Information should neither be published previously nor be under consideration for publication in another journal. The main article types are listed below and a comprehensive list of article types are given below:

  • Article: These are original research manuscripts. The work should report scientifically sound experiments and provide a substantial amount of new information. The article should include the most recent and relevant references in the field. The structure should include an Abstract, Keywords, Introduction, Materials and Methods, Results, Discussion, and Conclusions (optional) sections, with a suggested minimum word count of 4000 words.
  • Review: Reviews offer a comprehensive analysis of the existing literature within a field of study, identifying current gaps or problems. They should be critical and constructive and provide recommendations for future research. No new, unpublished data should be presented. The structure can include an Abstract, Keywords, Introduction, Relevant Sections, Discussion, Conclusions, and Future Directions, with a suggested word count of 8000-12000 words.
  • Case Study: 5500-6500 words
  • Book Review: 2500-3500 words

Submission Process

The submitting author, who is generally the corresponding author, is responsible for the manuscript during the submission and peer review process. The submitting author must ensure that all eligible co-authors have been included in the author list and that they have all read and approved the submitted version of the manuscript.

Accepted File Formats

  • Authors are encouraged to use the Microsoft Word template to prepare their manuscript with 12 front sizes with Times new roman.
  • Supplementary files: May be any format, but it is recommended that you use common, non-proprietary formats where possible.

Manuscript Format

  • We do not have strict formatting requirements, but all manuscripts must contain the required sections:
  • Your references may be in APA 2016 style, provided that you use the consistent formatting throughout. It is essential to include author(s) name(s), journal or book title, article or chapter title (where required), year of publication, volume and issue (where appropriate) and pagination. DOI numbers (Digital Object Identifier) are not mandatory but highly encouraged.
  • When your manuscript reaches the revision stage, you will be requested to format the manuscript according to the journal guidelines.

Cover Letter

A cover letter must be included with each manuscript submission. It should be concise and explain why the content of the paper is significant, placing the findings in the context of existing work. It should explain why the manuscript fits the scope of the journal.

All cover letters are required to include the statements:

  • We confirm that neither the manuscript nor any parts of its content are currently under consideration or published in another journal.

Author Identification

Authors are encouraged to add a biography (300–1500 characters) to the submission and upload it.

  • Authors’ full names followed by current positions;
  • Education background including institution information and year of graduation (type and level of degree received);
  • Work experience;
  • Current and previous research interests;
  • Memberships of professional societies and awards received.

Author Affiliation

All authors should list their current affiliation and the affiliation where most research was carried out for the preparation of their manuscript.

It is very important that author names and affiliations are correct. Incorrect information can mean a lack of proper attribution or incorrect citation and can even lead to problems with promotion or funding. After the publication of an article, updates or corrections to the author’s address or affiliation may not be permitted.

Manuscript Preparation

General Considerations

Research manuscripts should comprise:

  • Front matter: Title, Author list, Affiliations, Abstract, Keywords.
  • Research manuscript sections: Introduction, Materials and Methods, Results, Discussion, Conclusions (optional).
  • Back matter: Supplementary Materials, Acknowledgments, Author Contributions, Conflicts of Interest, References.

Review manuscripts should comprise:

  • Front matter: Title, Author list, Affiliations, Abstract, Keywords.
  • Review sections: a literature review organized logically within specific sections and subsections (optional).
  • Back matter: Acknowledgments, Author Contributions, Conflicts of Interest, References.

The template file can be also used to prepare the front and back matter of your review manuscript. It is not necessary to follow the remaining structure.

Structured reviews and meta-analyses should use the same structure as research articles and should ensure they conform to the PRISMA guidelines.

  • Acronyms/Abbreviations/Initialisms should be defined the first time they appear in each of three sections: the abstract; the main text; the first figure or table. When defined for the first time, the acronym/abbreviation/initialism should be added in parentheses after the written-out form.
  • Research Data and supplementary materials: Note that publication of your manuscript implies that you must make all materials, data, and protocols associated with the publication available to readers. Disclose at the submission stage any restrictions on the availability of materials or information.

These sections should appear in all manuscript types:

  • Title: The title of your manuscript should be concise, specific and relevant. It should identify if the study reports (human or animal) trial data, or is a systematic review, meta-analysis or replication study.
  • Author List and Affiliations: Authors' full first and last names must be provided.
  • Abstract: The abstract should be a total of about 200 words maximum. The abstract should be a single paragraph and should follow the style of structured abstracts.
  • Keywords: 5-6 pertinent keywords need to be added after the abstract. We recommend that the keywords are specific to the article, yet reasonably common within the subject discipline.

Research Manuscript Sections

  • Introduction: The introduction should briefly place the study in a broad context and highlight why it is important. It should define the purpose of the work and its significance, including specific hypotheses being tested. The current state of the research field should be reviewed carefully and key publications cited. Please highlight controversial and diverging hypotheses when necessary. Finally, briefly mention the main aim of the work and highlight the main conclusions. Keep the introduction comprehensible to scientists working outside the topic of the paper.
  • Materials and Methods: They should be described with sufficient detail to allow others to replicate and build on published results. New methods and protocols should be described in detail while well-established methods can be briefly described and appropriately cited. Give the name and version of any software used and make clear whether computer code used is available. Include any pre-registration codes.
  • Results: Provide a concise and precise description of the experimental results, their interpretation as well as the experimental conclusions that can be drawn.
  • Discussion: Authors should discuss the results and how they can be interpreted in perspective of previous studies and of the working hypotheses. The findings and their implications should be discussed in the broadest context possible and limitations of the work highlighted. Future research directions may also be mentioned. This section may be combined with Results.
  • Conclusions: This section is not mandatory but can be added to the manuscript if the discussion is unusually long or complex.
  • Acknowledgments: In this section you can acknowledge any support given which is not covered by the author contribution or funding sections. This may include administrative and technical support, or donations in kind.
  • Conflicts of Interest: Authors must identify and declare any personal circumstances or interest that may be perceived as influencing the representation or interpretation of reported research results.
  • References: APA 2016.

Preparing Figures, Schemes and Tables

  • File for Figures and Schemes must be provided during submission in a single zip archive and at a sufficiently high resolution (minimum 1000 pixels width/height, or a resolution of 300 dpi or higher).
  • All Figures, Schemes and Tables should be inserted into the main text close to their first citation and must be numbered following their number of appearances.
  • Authors are encouraged to prepare figures and schemes in Black & White.
Ethics and Policy

The publication of an article in a peer-reviewed journal is an essential building block in the development of a coherent and respected network of knowledge. It is a direct reflection of the quality of work of the author and the institutions that support them. Peer-reviewed articles support and embody the scientific method. It is, therefore, important to agree upon standards of expected ethical behaviour. Ethical practice to be considered when publishing in Adhayayan- A journal of Business Research & Review include:

  • Authorship of the paper: Authorship should be limited to those who have made a significant contribution to the conception, design, execution, or interpretation of the reported study.
  • Originality and plagiarism: The authors should ensure that they have written entirely original works, and if the authors have used the work and/or words of others, that this has been appropriately cited or quoted. The total plagiarism of the article should be less than 10%, as per the standard plagiarism checking software.
  • Data access and retention: Authors may be asked to provide the raw data in connection with a paper for editorial review, and should be prepared to provide public access to such data.
  • Multiple publication: An author should not, in general, publish manuscripts describing essentially the same research in more than one journal or primary publication.
  • Acknowledgement of sources: Proper acknowledgment of the work of others must always be given.
  • Disclosure and conflicts of interest: All submissions must include disclosure of all relationships that could be viewed as presenting a potential conflict of interest.
  • Fundamental errors in published works: When an author discovers a significant error or inaccuracy in his/her own published work, it is the author's obligation to promptly notify the journal editor or publisher, and cooperate with the editor to retract or correct the paper.
  • Hazards and human or animal subjects: Statements of compliance are required if the work involves chemicals, procedures or equipment that have any unusual hazards inherent in their use, or if it involves the use of animal or human subjects.
Name and Address of the Publisher
Publisher Information

Publishing Body
Sarala Birla University, Ranchi

Road No. 6, Rishab Nagar, Near Sai Mandir, New Jagarnathpur, Pundag
Ranchi,Jharkhand, Pin - 834007
Dr. Arabinda Bhandari
Associate Professor, Faculty of Commerce and Business Management
Sarala Birla Unversity, Ranchi

Current Issue: Volume.1, Issue.1:(Mar-2024): ADHAYAYAN- JOURNAL OF BUSINESS RESEARCH & REVIEW
S.No. ADHAYAYAN- JOURNAL OF BUSINESS RESEARCH & REVIEW, Vol. 1, Issue. 1 [March-2024] Page No.
1. Authors: Kunal Sinha
Paper Title: Mediating Role of Merchandising, Branding and Labelling influence the Buying Behavior of Consumers
2. Authors: Gautam Tanty
Paper Title: Empowering MSMEs in E-Commerce Platform: Challenges and Opportunities
3. Authors: Arabinda Bhandari
Paper Title: An Exploration into the Factors Driving Students to Select Private Universities- A case of Karnataka state in India.
4. Authors: Vidya Jha
Paper Title: Creativity and Innovation in Career Development of Human Resources for Sustainable Tourism in Jharkhand
5. Authors: Rashi Malpani
Paper Title: Rural Impact: Initiatives for Corporate Social Responsibility (CSR) by Industries in Jharkhand
6. Authors: Indal Kumar
Paper Title: Gender Segregation by Disciplines in Higher Education in India